Tag Archives: BBB

TJFLR – Bibimbap Bowl – Fine If You’ve Never Had BBB

3 Oct

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Trader Joe’s is admirably taking on the task of mass-marketing niche ethnic foods for the middle class market of captive desk lunchers. Unfortunately, they are doing so with a supply chain that does not seem to cross streams at all with the ethnic foods they are trying to mimic.

Mimic is probably the right word to describe TJ’s frozen Bibimbap Bowl. Ubiquitous at Korean restaurants, every family has their own spin on BBB since you can throw almost any veg in it. Correction: any KOREAN-seasoned veggies. TJ’s version tastes like someone had read about BBB in an old book, was trapped in a Midwest grocery store, and this was their best effort considering they had never tasted gochujang.

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