Tag Archives: FarmShop

FarmShop – $20 Egg Dishes in Yogamomland

4 Dec

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People who say they hate LA (who don’t live in LA) usually are basing their biases off two stereotypes: the idiots who are obsessed with Hollywood and the yoga-granola Westside set. Most of us actually live in regular old LA — mini-malls, traffic, apartment buildings, smog. Well, this is a story about one of those other LAs. Gwynneth’s LA. Where size 2 moms drive their Audi SUVs to yoga class and then to pick up their pressed juice for a Goop cleanse.

It’s in this LA that Jeffrey Cerciello, an acolyte of Thomas Keller, has opened FarmShop. In the Brentwood Country Mart, Cerciello has dropped from the heavens a simulacrum of the platonic ideal of the current farm to table ethos. It wasn’t enough to try to recreate the French Laundry (or at least a less fussy version of Keller’s flagship), FarmShop is also a marketplace that is almost a museum of the best providers in California.
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